Delivering the X Factor in Sales Training

This company wanted to increase their teams’ varied experience within sales to create a more consistent level of knowledge and approach throughout the business. Jane Scott, Founder & Managing Director, explains: “I decided to run in-house sales training for my team who all have different levels of experience”. She approached APSCO, one of the UK’s leading recruitment industry associations, and was recommended to Dominic.

Jane was pleased with the recommendation, claiming that Dom was “A perfect match for our business!” She expands on this: “My team really benefited from his extensive experience, his honest approach, relevant sales material and engaging delivery.”

The success of this initial round of training prompted the business to take it to the next level with a follow-up session. Jane explains the driver behind this: “I was so impressed by the impact that he had on the team (yes productivity energy and outcomes did increase) that I invited him back to do a further day in order to keep the momentum going. This time he did individual coaching sessions and listened into their calls.”

This second training session proved very positive as Jane summarises: “He has really enhanced each individual’s ability to conduct effective calls. We’ve had some great results to date. Dom just has that X Factor and believe me I have been on many sales training days and he is by far the best trainer I’ve ever worked with. I highly recommend Dom to any business.”